Despertando Espresso - Fresh coffee beans

The roast date of Café du Jour's coffee beans is usually a maximum of four weeks before dispatch. This means that the coffee beans are generally no older than four weeks when they arrive at your door. Many people ask if coffee beans are already too old after three weeks. The answer to that is: no. Freshly roasted coffee actually reaches its best flavour after a few weeks. During roasting, carbon dioxide (CO₂) is created inside the coffee beans, which can mask the taste at first. That is why coffee is at its best between one and four weeks after roasting. After roasting, the beans are immediately packed in special coffee bags with a one-way valve. This valve allows CO₂ to escape without letting oxygen in, so the aromas are preserved and the coffee remains fresh. This way, you can count on an optimally fresh product with a full flavour!