Gala Mild Aroma - ground coffee - 500 grams

Gala Mild Aroma has a filter grind: exactly the fineness that filter coffee machines and percolators are built for. Simply spoon the coffee into a paper or permanent filter and let the machine do the rest.

It is too coarse for an espresso machine: the water runs through too quickly and the coffee ends up thin and sour. It does work in a cafetière (French press), but because the grind is relatively fine you will get more sediment in your cup. In that case, brew it for a little less time and pour carefully.

Ground coffee loses its aroma as soon as oxygen reaches it. By vacuum sealing the bag straight after grinding, the coffee keeps its flavour right up to the best-before date. You can tell a properly sealed vacuum pack by its hard, brick-like shape.

Once you open the bag, though, the clock starts ticking. Seal it well afterwards or tip the coffee into an airtight tin, keep it cool, dry and dark (not in the fridge) and ideally finish it within two to four weeks.

The usual dose for filter coffee is 6 to 7 grams per 125 ml cup, about one level measuring spoon. That gives you roughly 70 to 80 cups from 500 grams, or around ten full jugs.

If you find the coffee too weak, add a gram or two extra per cup rather than running more water through the same amount of coffee. That last approach makes the cup thinner, not stronger.

Gala Mild Aroma is made from carefully selected beans that are freshly roasted and vacuum packed. The flavour profile is mild and rounded: plenty of aroma, little sharpness and no bitter finish.

That makes it a safe choice for households or offices where several people drink from the same jug and not everyone enjoys a strong, dark-roasted coffee. If you would prefer more body, take a look at a classic or dark-roasted blend.