Monthly Archives: May 2026

The difference is that freshly ground coffee retains more flavour and aroma, while pre-ground coffee loses its freshness more quickly.

This is because coffee beans protect their aromas as long as they remain whole. Once you grind them, those aromas are released… but they also disappear quickly. With pre-ground coffee, this process has already started before you even brew your cup.

As a result, freshly ground coffee often tastes fuller, richer and fresher. Pre-ground coffee, on the other hand, is mainly about convenience: there’s nothing left to do and you can make a cup of coffee in no time.

Why is freshly ground coffee tastier?

This mainly comes down to aroma and oxidation. Coffee beans hold on to their flavour and aroma compounds much better while they are still whole. It’s only when you grind them that these are released.

From that moment on, things move quickly. Ground coffee comes into direct contact with oxygen, causing the aroma and flavour to fade. The longer the coffee sits after

You brew a jug of cold brew, patiently wait for hours… and then it tastes weak or overly bitter. A waste of both your coffee and your time.

Many people think cold brew is just “coffee with cold water”. But without the right ratio, grind size, and steeping time, you miss out on that smooth, refreshing flavour cold brew is known for.

The good news: once you know what to look for, you can make a surprisingly full and mellow cold brew at home. With a few simple steps and the right coffee, you’ll have an ice-cold favourite ready to pour straight from the fridge.

What is cold brew coffee?

Cold brew is coffee made with cold water instead of hot water. Instead of quick extraction (like filter coffee or espresso), you let the coffee steep slowly, usually between 12 and 24 hours.

The result? A completely different flavour experience.

Cold brew is:

• softer
• less acidic
• often slightly sweeter in taste

This is because cold extraction draws out different compounds from the coffee than hot water does.